GHASSAN EL HOUT

Channel Sales Manager

Vizrt is the world's leading provider of real-time graphics, studio automation, sports analytics, and live production solutions for the broadcast and media industry

As Channel Sales Manager at Vizrt, I lead the development and execution of channel sales strategies across the Middle East and Africa region, driving partner acquisition, enablement, and revenue growth. I direct channel partner onboarding, certification, and commercial activation across 25 MEA markets, establishing structured enablement frameworks that accelerate sell-through performance and increase partner revenue contribution.

I built Vizrt's regional partner pipeline from the ground up, identifying and qualifying +50 net-new opportunities across broadcast, media, and enterprise technology sectors within the first 6 months of my tenure. Working closely with global product and marketing teams, I localize solution positioning for MEA markets, improving partner-led proposal win rates by 15%.

A key aspect of my role involves establishing forecasting discipline and pipeline governance across the partner ecosystem, improving revenue predictability and reducing forecast variance to within 8% of actual performance. I work directly with enterprise clients, system integrators, and channel partners to accelerate deal progression and reduce average sales cycle length by 25%.

I position Vizrt's live production, graphics, and cloud media workflow solutions across 3 industry verticals, including broadcast, sports, news, and government media organizations. In addition, I lead business planning initiatives and quarterly performance reviews across 8 active MEA partners, implementing accountability frameworks aligned with pipeline targets and revenue objectives. As a regional ambassador for the brand, I represent Vizrt at major broadcast and technology events throughout the MEA region, strengthening market presence, expanding strategic relationships, and generating an average of +30 qualified leads per event cycle.

Senior Director of Sales & Business Development

RATL Technology Ltd. is a Saudi-based technology solutions provider focused on enterprise digital transformation, IT infrastructure, and managed services across the Gulf market.

• Directed regional sales and business development strategy targeting enterprise accounts and strategic technology partners across Saudi Arabia.
• Owned full commercial pipeline across 15 priority customer segments with an average deal size of multi-million SAR.
• Positioned technology-led transformation solutions to C-suite and senior government stakeholders, securing 35 anchor accounts within the first 3 months.
• Delivered 50 % pipeline growth quarter-on-quarter through disciplined territory planning, forecasting accuracy, and executive stakeholder alignment.

EMEA Devices & Creativity Distribution Sales Lead

Promoted from Consumer Channel Sales Leader,Middle East & Africa

Microsoft Corporation is a global technology leader with annual revenues exceeding USD 200B, operating across cloud, productivity, enterprise software, and devices.

• Spearheaded partner transformation and revenue growth across Microsoft's EMEA distribution ecosystem, leading complex, platform-led sales motions across 15 distribution partners in +40 markets.
• Built and coached a high-performing, culturally diverse team across geographic and functional boundaries, improving team quota attainment to 100 % of target.
• Owned MEA-wide go-to-market strategy across 12 markets, delivering sustained double-digit revenue growth and partner ecosystem transformation over five consecutive fiscal years.
• Delivered +18% YoY growth across all categories, exceeding budget and profitability targets during one of the most operationally complex periods in regional market history.
• Led the Saudi CDS team to WW #1 VTB Geo recognition globally, outperforming all other Microsoft geographies in volume-to-budget performance.
• Grew Saudi's channel sales by +41% VTB, achieving double-digit expansion across all product categories and establishing a benchmark performance record within the MEA region.

Group Sales & Business Development Director Rafic Gazzaoui & Co., Lebanon, Syria & Qatar

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